Research and advisory for Private Equity, Healthcare, manufacturing, Tech and Consumer services.


Make smarter decisions faster; get the right information to inform your growth strategy or commercial due diligence.

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Hugo Stride


Hugo Stride is the Managing Director of Unequal Outcome. As a researcher and strategist he has advised at the highest levels of government, as well as working with growth teams and investors at some of the largest and best known companies in the US.

As a business owner Hugo has an extensive background in hardware and software engineering for IoT applications. These technologies have been adopted and deployed for retail, smart cities, and defence and security, with end users across enterprise, government, and consumer.

Unequal Outcome


Unequal Outcome is a research agency helping strategists and investors access and interpret information to make better decisions in uncertain environments. We work with firms across private equity, healthcare, manufacturing, consumer and technology.





A few words from our clients

Hugo is responsive, proactive, and a pleasure to work with. Look forward to working together again

Kevin Yang, Cove Hill

Hugo and team were great to work with – highly recommend

Ben Harman, Owl Labs

Hugo is a great person and consultant, his insights are unique and useful. I highly recommend him for any kind of growth project. He has a deep understanding of strategic marketing and development. He is also an entrepreneur, and that gives him an advantage of understanding both the company and the client

Jorge R, EdTech startup

Hugo provides us with regular support across our deal and growth teams. He’s our go-to for hard projects, and always delivers

James F, Top 10 PE firm by AUM

I had a very positive experience working with Hugo. I work for a private equity firm and Hugo led a competitive benchmarking study for our portfolio company. He was detailed, had great communication, and drove to great results. He was very pleasant to work with and I would certainly engage him in the future.

Nick S, Leading PE firm




We work closely with strategy teams to provide the following: market research, voice of customer interviews, analogue analysis, legal, regulatory and licensing conditions, commercial due diligence, distributor and reseller evaluation.


We undertake a range of competitive benchmarking activities. These include pricing, sales, marketing, recruiting and operations evaluations to assess market positioning and overall competitiveness of client offerings.


We work with RevOps/growth teams as growth strategists and thought partners for new market entry, finding product/market fit, and the development of sales and marketing strategies.