One way or another, my career for the past 14 years has been spent in the collection and analysis of information – particularly as it pertains to people and their behaviours. My focus is obtaining the information that allows owners and investors to better identify, understand, produce for and communicate to the wants and needs of individuals.
A bit more about me
My career spans private enterprise and government advisory, as well as spells with military intelligence and in diplomatic service. I am both quantitatively and qualitatively expert, with qualifications in law and data science. I am sector agnostic with regards to the projects I work on. Recent projects span everything from skin care for babies through to AI for binary program analysis.
I have built several companies around the collection and analysis of behavioural data, with clients as diverse as Toyota and the Mayor of London, Live Nation and Special Forces, individual farmers and global top 20 professional services firms.
I have developed and launched IoT systems for smart cities, retail analytics, and covert security, and worked on marketing campaigns that have generated billions of dollars in opportunities for clients. I am fundamentally concerned with the question of what people will do under a given set of circumstances, and how to take a position based on that information.
Ultimately, what I do is help my clients collect and analyse the information they need to make high probability bets in uncertain circumstances. To that end, I am retained by many of the world’s leading PE firms, well-known management consultancies, and work with a wide range of companies, both large and small.
Hugo is responsive, proactive, and a pleasure to work with. Look forward to working together again
Hugo is a great person and consultant, his insights are unique and impactful. I highly recommend him for any kind of project. He has a deep understanding of strategic marketing and development. He is also an accomplished entrepreneur that gives him an advantage of understanding both the company and the client.
Hugo’s range of marketing skills is exceptional. The campaign he wrote us fundamentally changed our business. Ultra responsive and a very creative thinker.
Hugo and team were great to work with – highly recommend
Hugo and his team worked with the marketing team of a portfolio group to solve significant roadblocks. They were a pleasure to work with and delivered results immediately. We look forward to continuing the relationship.
Hugo is smart, thoughtful and an original thinker. He has a broad range of experience that he uses to great effect. His work for us has had a double digit impact on our turnover.